Webinar Recording: Increase Library Use through Strategic Merchandising with Kathy Dempsey

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Date(s) - 09/18/2018
10:00 am CDT - 11:00 am CDT

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There’s a lot of science and psychology in the retail merchandising world that can benefit your library. In fact, it can not only invigorate and improve your everyday displays and signage, it can also increase your usage statistics.

Trying it doesn’t have to be difficult or expensive. In this webinar, Kathy Dempsey will explain what merchandising is and will reveal strategies to help you do it quickly and effectively.

Through pro tips and lots of photographic examples, you will:

  • Learn the difference between creating displays and doing merchandising.
  • Understand how the magic of merchandising can increase library usage and circulation.
  • Realize what turns people off and keeps them from entering your building.
  • View photos of great (and not-so-great) merchandising from libraries around the world.
  • Realize how merchandising, signage, and displays affect the user experience.

Please note: This session is not geared toward ideas about what to display. Instead, it’s about the strategies behind good displays, signage, and promotion. It’s about upholding your brand and improving customers’ usage of, and perspectives of, the library.

Kathy Dempsey wrote the popular tome The Accidental Library Marketer and founded her own marketing consultancy, Libraries Are Essential. Her work is dedicated to helping librarians and information professionals promote their value and expertise in order to gain respect and funding. Kathy has been the editor of Marketing Library Services newsletter for 24 years, and was formerly editor-in-chief of Computers in Libraries magazine. She also blogs at The ‘M’ Word. She’s an active member of the New Jersey Library Association, and Founding Chair of the Library Marketing and Communications Conference.

Competency Index for the Library Field: Library Management Competencies

Skill Level: Introduction & Beyond Basic

Want to attend the live webinar? Click here.

Current Attendees

  • Kristina Holt
  • Rosemary Rayman
  • Tricia Elton
  • Richelle Rininger
  • Emily Knie
  • Charlotte Fey
  • Lora Glass
  • Michelle Stephens
  • Maria Vega
  • Diana Pegueseq
  • Kellie Sparks
  • Cheryl Gowing
  • Heather Reed
  • Dorothee Bennett
  • Camielle Crampsie
  • Margaret Cyrus
  • Emerald Fiedler
  • Mary Nation
  • Janet Warnock
  • Anita Libby
  • Sharon Jones
  • Esther Hurwitz
  • Leslie Oxley
  • Pam Robbins
  • Heather Sostrom
  • James Larson
  • Elizabeth Chan
  • Brigitte Martinez
  • Patricia Gould
  • Ross Woodbridge
  • Deborah Thomas
  • GLenda Lammers
  • Cathy Burnsed
  • Genevieve Traas
  • rebecca campbell
  • Hana Brown
  • Sara Brown
  • Katrina Evans
  • Erin Creighton
  • Rebecca Lipker
  • Judy Domzalski
  • Shari Johnson
  • Connie Head
  • Amber Baumbach
  • Bari Lotts
  • Kate Brown
  • Jan Wilson
  • Tracy Pigott
  • Melissa White
  • Charlotte Sweeney
  • Kathleen Herman
  • Amy Tipler
  • Roberta Martin
  • Angel Parker
  • Meredith F
  • Pamela Johnson
  • Katie Anderson
  • Elanya Bairefoot
  • Jessica Echeverria
  • Victoria Johnson
  • Aime Skuda
  • Patrick Meffan
  • Bruce Hamilton
  • Marli Lopez
  • Lisa Taylor
  • nicole jebbia

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