Join us on Friday, September 9, 2016 from 9 a.m. to 4 p.m. at Gulf Coast State College in Panama City for the PLAN FLA Mini Conference.
Our keynote speaker will be Jeff Julian, the director of the American Library Association’s Public Awareness Office, who will provide training about ways to incorporate Libraries Transform messaging into your regular communication channels. We’ll also have breakout sessions covering a wide variety of topics. Register today!
KEYNOTE: Libraries Transform
Jeff Julian, Director, Public Awareness Office, American Library Association
With its strong, clear, and consistent messaging and versatile tools, the American Library Association’s Libraries Transform public awareness and advocacy campaign effectively conveys the transformative nature of today’s libraries and the critical role they play in the digital age. Since its rollout in 2015, the list of libraries that have adopted the campaign has been steadily building, with more than 3,000 libraries and supporters joining the effort.
Jeff Julian, director of ALA’s public awareness office, will provide attendees with information and training about ways to incorporate Libraries Transform messaging into their regular communication channels and leverage the campaign in advocacy activities, such as legislative day. Other topics will include:
- Using the toolkit materials, including logos, “Because” statements, and graphics
- Customizing key messages from the campaign to appeal to the public and key stakeholders like local legislators
- Incorporating the campaign with your current brand
BREAKOUT SESSION 1:
Why Not Gif It to Students? Using Pop Culture and Graphic Image Files to Explain the Research Process
Jasmine Spitler, Florida State University
Serving the undergraduate students of today is one of the primary missions of university libraries. Teaching students the research process step-by-step through an online platform is a good way to make research approachable, and even entertaining. Learn how to develop a web page addressing these specific needs with Wix, a free HTML editing service. The presentation will focus on the “friendliness” component of the tool, rooted in its presentation of video tutorials, casual writing style, GIFs, and other iconic pop culture images.
Slimming Down: Why Not Feed Your Need to Weed?
Valerie Boulos, Florida International University; Alicia Long, State College of Florida; Ying Zhang, University of Central Florida
As library collections build over time, libraries periodically find themselves with a dilemma: do we expand our building space or reduce our collection? Panelists will discuss all aspects of reducing the footprint of print collections, including data driven needs assessment, consideration of alternative delivery mechanisms such as e-book PDA, strategies for undertaking the project, and what to do with the materials once they are removed from your collections.
BREAKOUT SESSION 2:
Outreach Across the Ages: Developing Programs and Partnerships for Adults from 18 to 80
Maria Atilano, University of North Florida; Kayla Kuni, New Port Richey Public Library
This program will describe how an academic and a public library have tackled the daunting task of reaching out to their various adult populations. These include first time in college (FTIC) students, millennials, and older adults, especially those with special needs. Reconsider your approach to outreach with librarians who have made a difference in the communities they serve.
Practical Strategies for Library Advocates Using Social Networks
Laura Spears, University of Florida
In 2014, voters in 77 library-funding initiatives voted to approve public library funding campaigns featuring consistent contact with funders and strategic use of messages to demonstrate the importance of libraries. This program presents an analysis of the 2013 Miami-Dade County social network campaign that illustrates:
- How library advocates use social networks for successful campaigns
- Messages shared by participants
- Values shared by participants
- Responsible and effective use of social media
BREAKOUT SESSION 3:
Servant Leadership for Top Performing Libraries
Ava Barrett, Hendry County Cooperative Library System
Want to grow your skills as an authentic leader? Interested in developing a strong, confident, loyal team? If you answered yes to any of these questions, this presentation is for you. Come learn how servant leadership, hailed as one of the most beneficial leadership styles of our era, is being used by Fortune 100 leaders in our country. Find out how this can influence your staff to develop strong service attitudes, while demonstrating commitment and loyalty to the library, even in the face of change.
Encouraging Life-Long Learners and Library Lovers
Olivia Wilson, Dunedin Public Library
Olivia Wilson, Header of Youth Services at Dunedin Public Library, will describe some trends in early literacy and library story times that will help youth staff promote early literacy.
Continental breakfast and lunch provided courtesy of our sponsor.