Advocacy Conference

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Date(s) - 04/21/2017
8:30 am CST - 4:00 pm CST

FSU-Panama City Campus


Patrick Sweeney

Moving from Advocates to Activists for Libraries with Patrick “P.C.” Sweeney: In this session P.C. Sweeney will discuss moving the discussion from advocating for libraries to creating activists for libraries in order to build the public and political support that we need to survive. Through his experience as the Political Director of EveryLibrary, he will explore many of the strategies and tactics used by some of the best community organizers, political action committees, and politicians to discuss how libraries can adapt these techniques to encourage the public to take action on behalf of libraries. Patrick will emphasize the resources and skills that librarians and library staff need to develop if they want to have the political and community support that they need.

Patrick “P.C.” Sweeney is a 2007 graduate of the San Jose School of Library and Information Sciences. Mr. Sweeney is the former Administrative Librarian of the Sunnyvale (CA) Public Library, and was Executive Director of EveryLibrary California, a statewide initiative to support library propositions. He currently works as the Political Director for EveryLibrary, the nation’s first and only Political Action Committee for Libraries and is a lecturer at San Jose State University. He is a 2014 Library Journal Mover and Shaker recipient for his advocacy work in California and across the country.


Email, Facebook and Big Data with Patrick “P.C.” Sweeney: It shouldn’t come as a surprise that big data, strong email, and effective Facebook tactics were some of the keys to winning the last three presidential elections. How can libraries harness that power to build effective audiences, reach non-users, and solicit for more donations and volunteers? In this presentation, P.C. Sweeney will debut some of the biggest and best data sources and digital tactics that are used by major campaigns and discuss the many ways that even small and underfunded libraries can harness that power for themselves.

Amy Johnson


Building Relationships – How to Get Started with Amy L. Johnson: Amy Johnson will provide practical advice in building relationships at the local, state, and national levels, including helpful tools and information. Afterward, she will facilitate a panel discussion with Renae Rountree (Director of the Washington County Public Library), Debra Sears (Extension Services Manager at the LeRoy Collins Leon County Public Library System), and other library staff where they will share advocacy efforts that have worked in their areas.

Amy L. Johnson serves as the State Librarian and Director of the Division of Library and Information Services (DLIS) at the Florida Department of State. Since joining the department in 2000, Amy has held several positions, serving as Chief of the Bureau of Library Development for the last three years. Prior to joining the Florida Department of State, Amy was a librarian at the Marshall W. Hamilton Library at North Florida Community College in Madison, Florida. Ms. Johnson completed a Master of Science in Library Science degree at Florida State University. She completed her undergraduate education at The University of The South in Sewanee, Tennessee. Ms. Johnson has two children — Maren, a student at The University of the South and Jonas, a student at Leon High School.

Be sure to invite your Friends, Foundation members, or other people who can advocate for you to this free conference!

Current Attendees

  • Zedra Hawkins
  • Anita Libby
  • Dorothy Pichardo
  • Heather Ogilvie
  • Alice Fritze
  • Laura Brewer
  • Christine Chamberlin
  • Pat Gilleland
  • Debra Sears
  • Matt Burrell
  • Cay Hohmeister

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